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Consumer Choice

Shop the Consumer Choice collection at Dakota Home Outlet in Bismarck, ND. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Bismarck to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Bismarck, ND area. Financing options available.

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Top Products

Collection

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$1,455.00
$1,455.00 - $1,455.00
$1,455.00
$1,075.00
$1,075.00 - $1,075.00
$1,075.00

Lyncott Dining Room Set

A refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural lang...

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$1,455.00
$1,455.00 - $1,455.00
$1,455.00
$1,075.00
$1,075.00 - $1,075.00
$1,075.00
$1,485.00 - $1,955.00
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$1,485.00
$1,095.00 - $1,445.00
$1,095.00 - $1,445.00
$1,095.00

Greddinton Dining Room Set

Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country ...

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$1,485.00 - $1,955.00
$1,485.00 - $1,955.00
$1,485.00
$1,095.00 - $1,445.00
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$1,095.00
$3,765.00
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$3,765.00
$2,785.00
$2,785.00 - $2,785.00
$2,785.00

Bexhurst Reclining Living Room Set

Prepare to be moved. This power reclining seating package combines sleek modern design with all the soothing features you've been dreaming of. Wra...

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$3,765.00
$3,765.00 - $3,765.00
$3,765.00
$2,785.00
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$2,785.00
$2,835.00
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$2,835.00
$2,095.00
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$2,095.00

Glossmore Reclining Package

Looking for that perfect blend of comfort and style? This reclining seating package wraps you in luxury with an expertly crafted combination of le...

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$2,835.00
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$2,835.00
$2,095.00
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$2,095.00
$1,115.00
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$1,115.00
$825.00
$825.00 - $825.00
$825.00

High Profile Chair & Ottoman Living Room Set

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats ...

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$1,115.00
$1,115.00 - $1,115.00
$1,115.00
$825.00
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$825.00
$1,385.00
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$1,385.00
$1,025.00
$1,025.00 - $1,025.00
$1,025.00

WillowBend Living Room Set

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seatin...

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$1,385.00
$1,385.00 - $1,385.00
$1,385.00
$1,025.00
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$1,025.00
$2,035.00
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$2,035.00
$1,505.00
$1,505.00 - $1,505.00
$1,505.00

Top Tier Reclining Sectional Sofa with Chaise

Experience unparalleled comfort with this reclining sectional sofa with chaise. It’s a stylish and invitingly soft look—made all the more appealin...

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$2,035.00
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$2,035.00
$1,505.00
$1,505.00 - $1,505.00
$1,505.00
$1,405.00 - $1,795.00
$1,405.00 - $1,795.00
$1,405.00
$1,035.00 - $1,325.00
$1,035.00 - $1,325.00
$1,035.00

Plush Luxe 2.0 Mattress

Reap the benefits of restorative sleep with the plush feel of this Euro top queen mattress. Layers of cushioned comfort, including memory foam, qu...

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$1,405.00 - $1,795.00
$1,405.00 - $1,795.00
$1,405.00
$1,035.00 - $1,325.00
$1,035.00 - $1,325.00
$1,035.00
$335.00
$335.00 - $335.00
$335.00
$245.00
$245.00 - $245.00
$245.00

SimpleJoy Ottoman

This oversized accent ottoman is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes kicking up your feet or taking ...

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$335.00
$335.00 - $335.00
$335.00
$245.00
$245.00 - $245.00
$245.00
$1,885.00
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$1,885.00
$1,395.00
$1,395.00 - $1,395.00
$1,395.00

SimpleJoy 3-Piece Sectional w/ Chaise

This sectional with chaise is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes curling up with a book or your fav...

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$1,885.00
$1,885.00 - $1,885.00
$1,885.00
$1,395.00
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$1,395.00
$1,245.00
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$1,245.00
$915.00
$915.00 - $915.00
$915.00

Willowton TV Stand

Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. The TV stand’s whitewashed finish ...

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$1,245.00
$1,245.00 - $1,245.00
$1,245.00
$915.00
$915.00 - $915.00
$915.00
Millennium 2.0 12 Inch Foam Mattress
$605.00 - $1,535.00
$605.00 - $1,535.00
$605.00
$445.00 - $1,135.00
$445.00 - $1,135.00
$445.00

Millennium 2.0 Foam Mattress

Discover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable tempe...

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$605.00 - $1,535.00
$605.00 - $1,535.00
$605.00
$445.00 - $1,135.00
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$445.00
$1,025.00
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$1,025.00
$755.00
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$755.00

Ashbryn Chest of Drawers

Casual style with substance. This two-tone chest of drawers raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silhoue...

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$1,025.00
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$1,025.00
$755.00
$755.00 - $755.00
$755.00
$2,275.00 - $2,875.00
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$2,275.00
$1,685.00 - $2,125.00
$1,685.00 - $2,125.00
$1,685.00

Ashbryn Bedroom Package

Casual style with substance. This two-tone bedroom package raises the bar on comfortably cozy design in your soothing sanctuary. Charmingly curate...

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$2,275.00 - $2,875.00
$2,275.00 - $2,875.00
$2,275.00
$1,685.00 - $2,125.00
$1,685.00 - $2,125.00
$1,685.00
Ashbryn Dresser and Mirror image
$1,335.00
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$1,335.00
$985.00
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$985.00

Ashbryn Dresser and Mirror

Casual style with substance. This two-tone dresser with mirror raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silh...

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$1,335.00
$1,335.00 - $1,335.00
$1,335.00
$985.00
$985.00 - $985.00
$985.00
$535.00
$535.00 - $535.00
$535.00
$395.00
$395.00 - $395.00
$395.00

Newellen Recliner

Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...

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$535.00
$535.00 - $535.00
$535.00
$395.00
$395.00 - $395.00
$395.00
$3,255.00
$3,255.00 - $3,255.00
$3,255.00
$2,405.00
$2,405.00 - $2,405.00
$2,405.00

Boyington Power Reclining Loveseat with Console

Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining loveseat, ultimate relaxation is...

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$3,255.00
$3,255.00 - $3,255.00
$3,255.00
$2,405.00
$2,405.00 - $2,405.00
$2,405.00
$3,305.00
$3,305.00 - $3,305.00
$3,305.00
$2,445.00
$2,445.00 - $2,445.00
$2,445.00

Boyington Power Reclining Sofa

Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining sofa, ultimate relaxation is at ...

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$3,305.00
$3,305.00 - $3,305.00
$3,305.00
$2,445.00
$2,445.00 - $2,445.00
$2,445.00
$1,365.00 - $1,515.00
$1,365.00 - $1,515.00
$1,365.00
$1,005.00 - $1,115.00
$1,005.00 - $1,115.00
$1,005.00

Loreo Living Room Set

This seating package personifies contemporary comfort. Its clean-lined frame and neutral color lend must-have versatility. Softly textured fabric ...

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$1,365.00 - $1,515.00
$1,365.00 - $1,515.00
$1,365.00
$1,005.00 - $1,115.00
$1,005.00 - $1,115.00
$1,005.00
$1,385.00
$1,385.00 - $1,385.00
$1,385.00
$1,025.00
$1,025.00 - $1,025.00
$1,025.00

Whitlock Living Room Set

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seatin...

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$1,385.00
$1,385.00 - $1,385.00
$1,385.00
$1,025.00
$1,025.00 - $1,025.00
$1,025.00

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Dakota Home Outlet (Bismarck, ND) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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