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Consumer Choice

Shop the Consumer Choice collection at Dakota Home Outlet in Bismarck, ND. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Bismarck to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Bismarck, ND area. Financing options available.

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Top Products

Collection

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$3,425.00 - $5,105.00
$3,425.00 - $5,105.00
$3,425.00
$2,535.00 - $3,775.00
$2,535.00 - $3,775.00
$2,535.00

Modmax II Power Reclining Sectional with Audio Consoles

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$3,425.00 - $5,105.00
$3,425.00 - $5,105.00
$3,425.00
$2,535.00 - $3,775.00
$2,535.00 - $3,775.00
$2,535.00
$1,785.00 - $2,455.00
$1,785.00 - $2,455.00
$1,785.00
$1,315.00 - $1,815.00
$1,315.00 - $1,815.00
$1,315.00

Millennium Luxury Plush Gel Latex Hybrid Mattress

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a co...

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$1,785.00 - $2,455.00
$1,785.00 - $2,455.00
$1,785.00
$1,315.00 - $1,815.00
$1,315.00 - $1,815.00
$1,315.00
$1,285.00 - $2,025.00
$1,285.00 - $2,025.00
$1,285.00
$945.00 - $1,495.00
$945.00 - $1,495.00
$945.00

Millennium Luxury Gel Memory Foam Mattress

When it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers o...

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$1,285.00 - $2,025.00
$1,285.00 - $2,025.00
$1,285.00
$945.00 - $1,495.00
$945.00 - $1,495.00
$945.00
$1,365.00 - $2,065.00
$1,365.00 - $2,065.00
$1,365.00
$1,005.00 - $1,525.00
$1,005.00 - $1,525.00
$1,005.00

Millennium Cushion Firm Gel Memory Foam Hybrid Mattress

Discover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night...

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$1,365.00 - $2,065.00
$1,365.00 - $2,065.00
$1,365.00
$1,005.00 - $1,525.00
$1,005.00 - $1,525.00
$1,005.00
$1,555.00 - $3,895.00
$1,555.00 - $3,895.00
$1,555.00
$1,145.00 - $2,885.00
$1,145.00 - $2,885.00
$1,145.00

Midnight-Madness Sectional with Chaise

Wrapped in luxuriously soft jumbo corduroy, this sectional with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect f...

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$1,555.00 - $3,895.00
$1,555.00 - $3,895.00
$1,555.00
$1,145.00 - $2,885.00
$1,145.00 - $2,885.00
$1,145.00
$1,885.00
$1,885.00 - $1,885.00
$1,885.00
$1,395.00
$1,395.00 - $1,395.00
$1,395.00

Midnight-Madness Sectional Sofa with Chaise

Wrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perf...

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$1,885.00
$1,885.00 - $1,885.00
$1,885.00
$1,395.00
$1,395.00 - $1,395.00
$1,395.00
$2,075.00 - $3,105.00
$2,075.00 - $3,105.00
$2,075.00
$1,535.00 - $2,295.00
$1,535.00 - $2,295.00
$1,535.00

Midnight-Madness Sectional

Wrapped in luxuriously soft jumbo corduroy, this sectional takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding...

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$2,075.00 - $3,105.00
$2,075.00 - $3,105.00
$2,075.00
$1,535.00 - $2,295.00
$1,535.00 - $2,295.00
$1,535.00
$1,485.00
$1,485.00 - $1,485.00
$1,485.00
$1,095.00
$1,095.00 - $1,095.00
$1,095.00

Midnight-Madness Oversized Chaise

Wrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for un...

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$1,485.00
$1,485.00 - $1,485.00
$1,485.00
$1,095.00
$1,095.00 - $1,095.00
$1,095.00
$445.00
$445.00 - $445.00
$445.00
$325.00
$325.00 - $325.00
$325.00

Midnight-Madness Oversized Accent Ottoman

Wrapped in luxuriously soft jumbo corduroy, this oversized accent ottoman takes cozy and inviting to a higher level. The sumptuous piece is perfec...

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$445.00
$445.00 - $445.00
$445.00
$325.00
$325.00 - $325.00
$325.00
$65.00 - $95.00
$65.00 - $95.00
$65.00
$45.00 - $65.00
$45.00 - $65.00
$45.00

Meadie Vase

Understated in its beauty, this vase offers a traditional feel courtesy of its terra cotta construction. The antiqued look is brought into the pres...

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$65.00 - $95.00
$65.00 - $95.00
$65.00
$45.00 - $65.00
$45.00 - $65.00
$45.00
$3,845.00
$3,845.00 - $3,845.00
$3,845.00
$2,845.00
$2,845.00 - $2,845.00
$2,845.00

Magic Man Power Reclining Sectional Sofa

Sleek and streamlined, this contemporary power reclining sectional sofa is ready to sweep you off your feet. Its plush, divinely comfortable cushi...

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$3,845.00
$3,845.00 - $3,845.00
$3,845.00
$2,845.00
$2,845.00 - $2,845.00
$2,845.00
$2,335.00
$2,335.00 - $2,335.00
$2,335.00
$1,725.00
$1,725.00 - $1,725.00
$1,725.00

Newellen Sleeper Sectional with Chaise

Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional,...

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$2,335.00
$2,335.00 - $2,335.00
$2,335.00
$1,725.00
$1,725.00 - $1,725.00
$1,725.00
$105.00 - $325.00
$105.00 - $325.00
$105.00
$75.00 - $235.00
$75.00 - $235.00
$75.00

Aavie Pillow

Bring textural interest to your decor with the visual intrigue of this pillow. Its luxuriously looped design is utterly charming, adding a relaxed...

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$105.00 - $325.00
$105.00 - $325.00
$105.00
$75.00 - $235.00
$75.00 - $235.00
$75.00
$1,945.00
$1,945.00 - $1,945.00
$1,945.00
$1,435.00
$1,435.00 - $1,435.00
$1,435.00

Newellen Sectional with Chaise

Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswea...

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$1,945.00
$1,945.00 - $1,945.00
$1,945.00
$1,435.00
$1,435.00 - $1,435.00
$1,435.00
$2,595.00 - $4,485.00
$2,595.00 - $4,485.00
$2,595.00
$1,915.00 - $3,315.00
$1,915.00 - $3,315.00
$1,915.00

Feddinger Bedroom Set

A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Specifications▶ Specifications ...

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$2,595.00 - $4,485.00
$2,595.00 - $4,485.00
$2,595.00
$1,915.00 - $3,315.00
$1,915.00 - $3,315.00
$1,915.00
$2,595.00 - $4,485.00
$2,595.00 - $4,485.00
$2,595.00
$1,915.00 - $3,315.00
$1,915.00 - $3,315.00
$1,915.00

Robbinsdale Bedroom Set

Master Bedroom Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued...

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$2,595.00 - $4,485.00
$2,595.00 - $4,485.00
$2,595.00
$1,915.00 - $3,315.00
$1,915.00 - $3,315.00
$1,915.00
$1,065.00 - $1,645.00
$1,065.00 - $1,645.00
$1,065.00
$785.00 - $1,215.00
$785.00 - $1,215.00
$785.00

Wildenauer Dining Package

Raise the bar on modern farmhouse style with this dining package. Its casual good looks are accentuated with a handsome two-tone finish. The chair...

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$1,065.00 - $1,645.00
$1,065.00 - $1,645.00
$1,065.00
$785.00 - $1,215.00
$785.00 - $1,215.00
$785.00
$1,455.00
$1,455.00 - $1,455.00
$1,455.00
$1,075.00
$1,075.00 - $1,075.00
$1,075.00

Lyncott Dining Room Set

A refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural lang...

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$1,455.00
$1,455.00 - $1,455.00
$1,455.00
$1,075.00
$1,075.00 - $1,075.00
$1,075.00
$1,485.00 - $1,955.00
$1,485.00 - $1,955.00
$1,485.00
$1,095.00 - $1,445.00
$1,095.00 - $1,445.00
$1,095.00

Greddinton Dining Room Set

Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country ...

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$1,485.00 - $1,955.00
$1,485.00 - $1,955.00
$1,485.00
$1,095.00 - $1,445.00
$1,095.00 - $1,445.00
$1,095.00
$3,765.00
$3,765.00 - $3,765.00
$3,765.00
$2,785.00
$2,785.00 - $2,785.00
$2,785.00

Bexhurst Reclining Living Room Set

Prepare to be moved. This power reclining seating package combines sleek modern design with all the soothing features you've been dreaming of. Wra...

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$3,765.00
$3,765.00 - $3,765.00
$3,765.00
$2,785.00
$2,785.00 - $2,785.00
$2,785.00
$2,835.00
$2,835.00 - $2,835.00
$2,835.00
$2,095.00
$2,095.00 - $2,095.00
$2,095.00

Glossmore Reclining Package

Looking for that perfect blend of comfort and style? This reclining seating package wraps you in luxury with an expertly crafted combination of le...

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$2,835.00
$2,835.00 - $2,835.00
$2,835.00
$2,095.00
$2,095.00 - $2,095.00
$2,095.00
$1,115.00
$1,115.00 - $1,115.00
$1,115.00
$825.00
$825.00 - $825.00
$825.00

High Profile Chair & Ottoman Living Room Set

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats ...

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$1,115.00
$1,115.00 - $1,115.00
$1,115.00
$825.00
$825.00 - $825.00
$825.00
$7,015.00
$7,015.00 - $7,015.00
$7,015.00
$5,195.00
$5,195.00 - $5,195.00
$5,195.00

Knightington Living Room Set

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

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$7,015.00
$7,015.00 - $7,015.00
$7,015.00
$5,195.00
$5,195.00 - $5,195.00
$5,195.00
$1,385.00
$1,385.00 - $1,385.00
$1,385.00
$1,025.00
$1,025.00 - $1,025.00
$1,025.00

WillowBend Living Room Set

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seatin...

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$1,385.00
$1,385.00 - $1,385.00
$1,385.00
$1,025.00
$1,025.00 - $1,025.00
$1,025.00

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Dakota Home Outlet (Bismarck, ND) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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