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Consumer Choice

Shop the Consumer Choice collection at Dakota Home Outlet in Bismarck, ND. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Bismarck to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Bismarck, ND area. Financing options available.

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Alphons Reclining Loveseat image
$985.00
$985.00 - $985.00
$985.00
$725.00
$725.00 - $725.00
$725.00

Alphons Reclining Loveseat

Sincere in its styling, this reclining loveseat invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with...

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$985.00
$985.00 - $985.00
$985.00
$725.00
$725.00 - $725.00
$725.00
Alphons Reclining Sofa image
$1,065.00
$1,065.00 - $1,065.00
$1,065.00
$785.00
$785.00 - $785.00
$785.00

Alphons Reclining Sofa

Sincere in its styling, this reclining sofa invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with pul...

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$1,065.00
$1,065.00 - $1,065.00
$1,065.00
$785.00
$785.00 - $785.00
$785.00
Altyra Bed image
$595.00 - $1,405.00
$595.00 - $1,405.00
$595.00
$435.00 - $1,035.00
$435.00 - $1,035.00
$435.00

Altyra Bed

Master Bedroom The epitome of fashion-forward design, this queen upholstered panel bed is a beautiful blend of comfort and luxury. Shiny chrome-to...

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$595.00 - $1,405.00
$595.00 - $1,405.00
$595.00
$435.00 - $1,035.00
$435.00 - $1,035.00
$435.00
$955.00 - $3,805.00
$955.00 - $3,805.00
$955.00
$705.00 - $2,815.00
$705.00 - $2,815.00
$705.00

Bales Modular Seating

Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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$955.00 - $3,805.00
$955.00 - $3,805.00
$955.00
$705.00 - $2,815.00
$705.00 - $2,815.00
$705.00
Baystorm Bed image
$535.00 - $745.00
$535.00 - $745.00
$535.00
$395.00 - $545.00
$395.00 - $545.00
$395.00

Baystorm Bed

Rest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

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$535.00 - $745.00
$535.00 - $745.00
$535.00
$395.00 - $545.00
$395.00 - $545.00
$395.00
Product image
$1,155.00 - $1,795.00
$1,155.00 - $1,795.00
$1,155.00
$855.00 - $1,325.00
$855.00 - $1,325.00
$855.00

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Express your modern farmhouse style with this entertainment center with fireplace. Its wispy white finish over replicated oak grain is a delightfu...

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$1,155.00 - $1,795.00
$1,155.00 - $1,795.00
$1,155.00
$855.00 - $1,325.00
$855.00 - $1,325.00
$855.00
Bellaby 63" TV Stand with Electric Fireplace image
$945.00
$945.00 - $945.00
$945.00
$695.00
$695.00 - $695.00
$695.00

Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$945.00
$945.00 - $945.00
$945.00
$695.00
$695.00 - $695.00
$695.00
Bellaby 63" TV Stand with Fireplace image
$905.00
$905.00 - $905.00
$905.00
$665.00
$665.00 - $665.00
$665.00

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$905.00
$905.00 - $905.00
$905.00
$665.00
$665.00 - $665.00
$665.00
Bellaby TV Stand with Electric Fireplace image
$745.00
$745.00 - $745.00
$745.00
$545.00
$545.00 - $545.00
$545.00

Bellaby TV Stand with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change fro...

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$745.00
$745.00 - $745.00
$745.00
$545.00
$545.00 - $545.00
$545.00
Biscoe Power Recliner image
$1,115.00
$1,115.00 - $1,115.00
$1,115.00
$825.00
$825.00 - $825.00
$825.00

Biscoe Power Recliner

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, ma...

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$1,115.00
$1,115.00 - $1,115.00
$1,115.00
$825.00
$825.00 - $825.00
$825.00
Brentlow Accent Chair image
$785.00
$785.00 - $785.00
$785.00
$575.00
$575.00 - $575.00
$575.00

Brentlow Accent Chair

Classic style gets an urban upgrade in this cool accent chair. The barrel back and tufted sides evoke swanky private clubs while the distressed bl...

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$785.00
$785.00 - $785.00
$785.00
$575.00
$575.00 - $575.00
$575.00
Covetown Dresser and Mirror image
$745.00
$745.00 - $745.00
$745.00
$545.00
$545.00 - $545.00
$545.00

Covetown Dresser and Mirror

Feast your eyes on this richly versatile dresser with mirror. Its traditional-inspired dark brown finish effortlessly blends with contemporary bri...

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$745.00
$745.00 - $745.00
$745.00
$545.00
$545.00 - $545.00
$545.00
Drystan Bed image
$455.00 - $745.00
$455.00 - $745.00
$455.00
$335.00 - $545.00
$335.00 - $545.00
$335.00

Drystan Bed

Youth Bedroom When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A ...

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$455.00 - $745.00
$455.00 - $745.00
$455.00
$335.00 - $545.00
$335.00 - $545.00
$335.00
Drystan Bed with 2 Storage Drawers image
$685.00 - $1,175.00
$685.00 - $1,175.00
$685.00
$505.00 - $865.00
$505.00 - $865.00
$505.00

Drystan Bed with 2 Storage Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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$685.00 - $1,175.00
$685.00 - $1,175.00
$685.00
$505.00 - $865.00
$505.00 - $865.00
$505.00
Drystan Bed with 4 Storage Drawers image
$1,145.00 - $1,455.00
$1,145.00 - $1,455.00
$1,145.00
$845.00 - $1,075.00
$845.00 - $1,075.00
$845.00

Drystan Bed with 4 Storage Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$1,145.00 - $1,455.00
$1,145.00 - $1,455.00
$1,145.00
$845.00 - $1,075.00
$845.00 - $1,075.00
$845.00
Gerridan Bed image
$415.00 - $745.00
$415.00 - $745.00
$415.00
$305.00 - $545.00
$305.00 - $545.00
$305.00

Gerridan Bed

Cool, clean and casually modern. This queen panel bed’s wispy whitewash finish sets the tone for your calming sanctuary. Framed elements and cross...

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$415.00 - $745.00
$415.00 - $745.00
$415.00
$305.00 - $545.00
$305.00 - $545.00
$305.00
Product image
$725.00 - $765.00
$725.00 - $765.00
$725.00
$535.00 - $565.00
$535.00 - $565.00
$535.00

Hyanna Bed with 1 Side Storage

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, this twin panel bed with storage brings cozy o...

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$725.00 - $765.00
$725.00 - $765.00
$725.00
$535.00 - $565.00
$535.00 - $565.00
$535.00
Product image
$905.00 - $1,115.00
$905.00 - $1,115.00
$905.00
$665.00 - $825.00
$665.00 - $825.00
$665.00

Hyanna Bed with 2 Side Storage

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$905.00 - $1,115.00
$905.00 - $1,115.00
$905.00
$665.00 - $825.00
$665.00 - $825.00
$665.00
Product image
$605.00 - $755.00
$605.00 - $755.00
$605.00
$445.00 - $555.00
$445.00 - $555.00
$445.00

Hyanna Panel Storage Bed

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$605.00 - $755.00
$605.00 - $755.00
$605.00
$445.00 - $555.00
$445.00 - $555.00
$445.00
Product image
$885.00 - $1,025.00
$885.00 - $1,025.00
$885.00
$655.00 - $755.00
$655.00 - $755.00
$655.00

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$885.00 - $1,025.00
$885.00 - $1,025.00
$885.00
$655.00 - $755.00
$655.00 - $755.00
$655.00
Product image
$1,065.00 - $1,195.00
$1,065.00 - $1,195.00
$1,065.00
$785.00 - $885.00
$785.00 - $885.00
$785.00

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$1,065.00 - $1,195.00
$1,065.00 - $1,195.00
$1,065.00
$785.00 - $885.00
$785.00 - $885.00
$785.00
Juararo Bed image
$515.00 - $885.00
$515.00 - $885.00
$515.00
$375.00 - $655.00
$375.00 - $655.00
$375.00

Juararo Bed

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$515.00 - $885.00
$515.00 - $885.00
$515.00
$375.00 - $655.00
$375.00 - $655.00
$375.00
$1,195.00
$1,195.00 - $1,195.00
$1,195.00
$885.00
$885.00 - $885.00
$885.00

Leesworth Power Recliner

In stock

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$1,195.00
$1,195.00 - $1,195.00
$1,195.00
$885.00
$885.00 - $885.00
$885.00
Limited Edition Plush Mattress image
$515.00 - $1,015.00
$515.00 - $1,015.00
$515.00
$375.00 - $745.00
$375.00 - $745.00
$375.00

Limited Edition Plush Mattress

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ul...

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$515.00 - $1,015.00
$515.00 - $1,015.00
$515.00
$375.00 - $745.00
$375.00 - $745.00
$375.00

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Dakota Home Outlet (Bismarck, ND) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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